You may know I make a living from my art. Have been now, for a good 20 years, with the odd few years between, working at ‘real jobs’.
It’s not always easy, as you can already imagine. NOT knowing when and where the next cheque is coming from is not for the faint of heart. My husband makes his living from fine art photography, so he’s in the same boat. The period between February to May is particularly slow for art sales.
Stop waiting for nothing - Sopiko Cherkezishvili
So I do other things. I teach, I do some public speaking, and I sit at this computer dreaming up creative ways to make sure I am not forgotten in the huge and competitive art market. It’s a balancing act. How to ‘keep it real’, and not fall into the commercial maelstrom that eventually sucks our creativity and will to live?
In this way I feel very lucky. I happen to love social media. If they could find a way to insert a chip to keep me eternally connected, I would probably go for it. This obsession for connection probably comes from my lifetime of moving around… most of my dearest friends live in other towns, some of them far away, and email and facebook are perfect for keeping in touch. But now it’s gone deeper – I have decided that it will be an extension of my creativity – so now, it’s not only a necessity… it’s actually fun. And it helps me put food on my table and gas in my car.
Outreach in all its forms is very important for a successful art career. I prefer to call it outreach, rather than promotion, because for me, it’s an extension of the communication that begins with my art. If art making was only about making money, I could think of 1,000 better ways to do it. Outreach is a way to make my art communicate to a larger audience. Reaching an audience – moving them, delighting them, helping make their lives more beautiful, more special, more meaningful – is the prime goal. It provides the most important currency for a true artist.
So a few months ago, my husband, after encountering arrogance and misrepresentation by Art Sales and Rental at Art Gallery of Hamilton (resulting in his asking to remove his exhibition from the community gallery), learned about the possibility of renting a large corner window. This enormous space just happens to be right across the driveway from the main AGH entrance. May was the perfect month to rent it, coinciding with the big Spring Art Gallery of Hamilton Sale, to which neither of us was invited this year. We felt this would be the right opportunity to make a statement about the AGH Art Sales and Rental’s current lack of support and respect for local artists.
Window at King St and Sunset in Hamilton, ON
Janusz set it all up… every inch of space was carefully and lovingly planned. Our contact information is there, including QR codes for the Smartphone set. The photo on Facebook has so far generated nearly 40 likes and a dozen comments. We consider it our ‘outreach gallery’. Let’s see how it all plays out, around the AGH Art Sales and Rental Spring Sale. Our work will be there until the end of May.
So – for us – this is how we are ‘keeping it real’. Trying to accomplish a lot with a little, while not drifting into the dead zone of commercialism. It keeps us engaged and having some fun. And it plays in nicely with my firebrand husband’s political side… in a subtle and quiet way.
So what do YOU think? Sometimes I wonder if anyone reads these posts. Your comments will be much appreciated!
